The Business application area enables a merchandiser to control exposure strategies, boost products, and perform A/B tests with just a few clicks. It also allows for quick insights into sales origins for a market segmented by conversions, revenue, and profit. The Dashboard tab gives quick access to metrics such as sessions, orders, and sold units. It includes graphs for conversions, revenue, and profit as well as the origins of those metrics.
The data on the dashboard is displayed per market over a period of time: daily, weekly, monthly, or using a custom interval.
Metrics shown on the dashboard
| Metric | Definition |
| Sessions | The number of active visitor sessions during the given period of time. |
| Orders | The number of orders that have been completed during the set period of time. An order can include one or more products. |
| Sold units | The number of sold products in the orders during the set period of time. |
| Conversions | The number of sessions where at least one order have been completed during the set period of time. |
| Revenue | The revenue of the sold products during the set period of time. |
| Profit |
The profit of the sold products during the set period of time. Note that profit can only be calculated if product costs have been provided (see Best Practices for more information). |
Determining conversion origin
The origin of a conversion is determined by the first interaction a visitor has with the purchased product. The categories are:
- Navigation
- Search
- Recommendations
- Product details
- Suspected cache
- Untraceable
If a product is purchased through a search result ("Search"), but the first interaction was a click on the product on a category page ("Navigation"), the origin will be attributed to "Navigation". The conversion, and all revenue and profit from that purchase, will then be attributed to "Navigation".
A conversion can include multiple products, meaning that a single conversion can originate from several places.
An example of a conversion being "Untraceable" is when the product is found through a Google search and then purchased.
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