To "bury" a product means to temporarily lower its strategy score in a market. This can be for a certain supplier, or for seasonal wear, or for specific brands or types of products. Burying products pushes them down in search results, category pages, and other locations. All bury actions are managed in the Business application area.
DISCLAIMER
The design and features of each application area is subject to change without notice. Screenshots, including the simulated data shown, are for illustrative purposes only.
Before a bury can be initiated, the Admin application area must be completely configured. Users' access to the Bury tab is configured in the User Management tab in the Admin application area, on a per-user basis.
Bury basics
Each bury action is defined by a name (up to 50 characters long) and has a designated start and end date. It applies across one or more markets. Throughout the bury action, the strategy score of each affected product is adjusted to be lower than that of products not affected by the action. Statistics (see below) are collected during a bury action and can be quantified.
TIP
When a product is simultaneously involved in both a bury and a boost, the strategy score associated with the bury is the one that will be applied to the product.
Having an excessive number of active buries or boosts simultaneously is not advisable. It's likely to lead to unintended consequences and require a lot of manual upkeep.
IMPORTANT
A maximum of 100 buries and boosts can be active within a market. If this limit is reached, you'll need to either reschedule or remove currently active buries/boosts to make room for a new bury.
Markets
A bury can be active in one or more markets simultaneously. The products selected for the bury are determined based on the products available in the current market within the application areas.
Selecting products
Products utilized in a bury can be either manually selected or determined by rules, which can specify inclusion or exclusion. For additional details, refer to Product Selection.
Restricting buries to Specific Pages
You can restrict a bury so that it is only active on selected pages. These pages are determined in the Category & Landing Pages tab of the Experience application area. The "Related" option will display pages where the selected products are found, while the "All" option will display pages, whether or not the selected products are present.
Selecting a page will automatically encompass all of its sub-pages. If you hold down the "Shift" key while selecting a page that has sub-pages, only the main page will be chosen. Individual sub-pages can then be selected or deselected in the interface.
Limiting buries to Target Audiences
When Voyado Elevate is integrated with Voyado Engage, a bury can be confined to target predefined audiences from Voyado Engage. Note however that the audiences are created in Engage, not in Elevate. For details regarding audiences and segmentation in Engage, refer to Getting Started with the Segmentation Tool.
Statistics
Throughout a bury period, cumulative statistics for all buried products are gathered, including displays, clicks, units sold, revenue, and profit. Revenue and profit are displayed in the currency configured for the current market.
These statistics can be used to assess the impact of the bury. When measurement is enabled, 80% of sessions will involve the bury, while 20% will not. Impact is assessed by comparing sessions with the bury against those without. The aggregated statistics for a bury encompass all sessions, including both those with and without the bury. It's not always recommended to measure buries.
If buries are restricted to specific audiences, the impact is only assessed in those audiences.
To accurately measure the impact and differences, we need at least 500 units sold for non-buried products. This threshold ensures that the data is reliable and any observed changes are statistically significant, providing a clear and meaningful analysis of performance.
Use cases
Key use cases include burying products from a specific supplier, burying a product type (e.g., spare parts), and burying seasonal wear.
Primary lists and recommendation lists
Primary lists and recommendation lists can incorporate burying. Primary lists make full use of burying when employing the "RELEVANCE" sort order. Recommendation lists employ burying when using the "TOP_PRODUCTS" algorithm, and partially employ burying, specifically for product backfill, with the other recommendation algorithms.
Best practices
- Do no use multiple include rules with the same attribute and different values within a rule set; instead use one include rule with one attribute and multiple values.
- Measure statistics of a bury if needed
- Use rules for inclusion before rules for exclusion in a rule set
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