Boost is a way to temporarily increase the strategy score of selected products in a market. It is useful for highlighting upcoming external campaigns, or stock clearances, or to push certain brands or types of products. Boosted products will gain a better position in search results, category pages, and other locations where boosting is supported. Boosting is managed in the Business application area.
DISCLAIMER
The design and features of each application area is subject to change without notice. Screenshots, including the simulated data shown, are for illustrative purposes only.
Before a boost can be created, the Admin application area must be fully configured. Access for users to the Boost tab is set in Admin > User management on a per-user basis.
Boost basics
Each boost is identified by a name and has start and end time, and is active in one or more markets. The time setting enables a user for example to schedule boosts to start or end at out-of-office hours. The maximum length of a boost name is 50 characters.
A boost level is set to determine how the selected products will be boosted. Statistics are collected during the boosting and can be measured.
TIP
When a product is simultaneously involved in both a boost and a bury, the strategy score associated with the bury is the one that will be applied to the product.
Avoid having many active boost or bury tasks at the same time. Too many boost or bury tasks are likely to result in unintended outcomes that require a lot of manual labor.
IMPORTANT
A maximum of 100 boosts and buries can be active within a market. If this limit is reached, you'll need to either reschedule or remove currently active buries/boosts to make room for a new boost
Boost level
Boosts can have one of three different levels: "low", "medium", or "high".
- Low: During the boosting, the strategy score of each boosted product is adjusted to be higher than ~90% of the products that currently have a higher strategy score.
- Medium: During the boosting, the strategy score of each boosted product is adjusted to be higher than ~99% of the products that currently have a higher strategy score.
- High: During the boosting, the strategy score of each boosted product is adjusted to be higher than all products which are not boosted.
Markets
A boost task can be active in one or more markets at the same time. The selected products of the boost are based on the products present in the current market in the Elevate application areas.
Selecting products
Products used in a boost can be either handpicked or included (or excluded) by rules. For more information, see Product selection.
Restricting boosting to pages
Boosting can be restricted to only be active on selected pages. The available pages are defined in the Category & Landing pages tab of the Experience application area. The "Related" option will only show pages where the selected products are present while the "All" option will also show pages where the selected products are not present.
Selecting a page will automatically include all sub-pages of the selected page. Pressing Shift and selecting a page with sub-pages will only select the main page. Sub-pages can be individually selected and deselected in the interface.
Restricting boosting to audiences
When Voyado Elevate is integrated with Voyado Engage, boosting can be restricted to target predefined audiences from Voyado Engage. Note that the audiences are created in Engage and not in Elevate. For information about audiences and segmentation in Engage, see Getting started with the segmentation tool.
Statistics
During a boost period, aggregated statistics are collected for displays, clicks, sold units, revenue, and profit of all boosted products. Revenue and profit are shown in the currency configured for the current market.
Statistics can be measured to show the impact of the boost. When activating measurements, 80% of the sessions will show the boosting and 20% will not. The impact is measured by comparing the statistics from sessions with boosting to sessions without boostings. The aggregated statistics of a boosting are based on all sessions, i.e. both sessions with and without boosting. It is good to always measure boosted products.
When restricting boostings to audiences, the impact is only measured within the selected audiences.
Use cases
The key use cases for boosting includes managing stock level and boosting of seasonal wear.
Primary lists and recommendation lists
Primary lists and recommendation lists can utilize boosting. Primary lists fully utilize boosting when using the "RELEVANCE" sort order. Recommendation lists fully utilize boosting when using the "TOP_PRODUCTS" algorithm, and partially utilize boosting, for example on product backfill, for the other recommendation algorithms.
Best practices
- Do no use multiple include rules with the same attribute and different values within a rule set, instead use one include rule with one attribute and multiple values.
- Always measure statistics of boosting
- Include a rule to only show products in stock, unless boosting pre-orders or upcoming releases
- Use rules for inclusion before rules for exclusion in a rule set
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