We at Voyado strongly believe in behavioral driven ranking, where the ranking proven to yield the best sales figures for a given context is the one to present. However, for some scenarios Voyado Elevate do not have any information which it can utilize. Boosting products allows you to provide that kind of additional insight to Voyado Elevate.
Key use cases:
- Boost upcoming external campaigns
- Boost specific products to improve stock clearance
- Boost certain products to increase exposure when closing deals with suppliers
How does boosting products affect my site?
Within most algorithms, the sales figures of a product is taken into consideration when determining its rank. The Voyado Elevate driven functions on your site that supports the boost functionality will, during the lifespan of being boosted, temporarily increase the sales figures of every boosted product.
This allows for a smooth push in different contexts, compatible with other ranking aspects of algorithms such as trend sensitivity and matching conditions. Products being boosted will gain positions in search results, category pages and other locations where boosting is supported. Original sales figures for the product, phrase matching in search and different trends will however still affect the ranking.
Furthermore, in the recommendation functions that support the bost functionality, the relations between the input product and the products being boosted will be amplified.
Which features support boosted products?
Boosted products is fully utilized in:
- Product lists, normally used on category pages, when using relevance or sales as sort order
- Search hits, when using relevance or sales as sort order
- Recommend based on product
Boosted products is partially utilized in:
- Product lists, normally used on category pages, when using personal as sort order
- Autocomplete
- Did-you-mean
- Product suggestions
Functions that partially utilize boosting use product boosting on product backfill.
What happens if you boost a product twice?
Products will be boosted using the highest available boost level for that product.
Why does boosting products not have a visible effect?
- If the products being boosted is allowed to measure its impact, one possibility is that your current session has been selected as one of the sessions where the boost will be inactive. Try turning off measure impact temporarily for verification.
- Boosted products is only impacted in the search and product list functions.
- Boosted products only have effect with the sort orders relevance, sales and personal. Products that is actively being boosted will for example not have effect within an alphabetically sorted category page or a page sorted by price. Ensure that the correct sort order is used.
- The boost level might be too low to yield any visible effect due to a great difference in sales figures between the products being boosted and other products. Try increasing the boost level.
- Too many boosted products might be in effect. If e.g. all boosted products on a category page are in effect with an equal boost level, there will be no visible effect since their relative positioning will remain within each boost level.
- The boosted products are at the same time being effected by a bury. If a product or variant is part of both a boost and a bury at the same time, the boost level from the bury has the highest priority and will be used.
Why can't I boost even more products?
There is a limit of 100 simultaneously products with an active boost in each market. If this limit is reached, check if any other products is boosted for that time period that could be removed or re-scheduled.
We do not recommend having too many products that is actively being boosted at the same time. Too many boosts will likely give you unintended outcomes and require a lot of manual labour.
What do the statistics for boosted products show? (Elevate 3)
The top row of statistics shows the aggregated number of interactions on any product being actively boosted. For example, boosted products P1, P2, and P3, would increase the number of displays with 3 on a page load where all three products are displayed. If the page was loaded once more in the session, the number of displays would be increased by three yet again. The same principle applies to clicks and sold units.
If Voyado Elevate is allowed to measure impact, the second row will show the impact of the boosted products. This means that it will show how much more interaction for each metric the boost has contributed to. Normally these figures are positive, they can however be negative in cases where not much data have been gathered. For example, a difference of 67% in displays means that the visibility of products being boosted has increased 67%.
What do the statistics for boosted products show? (Elevate 4)
If Elevate is allowed to track impact, the BOOSTED column shows the statistics for boosted products. The NORMAL column shows the statistics for normal(non boosted) products. The DIFFERENCE column shows the impact of the products being actively boosted using the difference between the first two columns.
For example, a difference of 67% in displays means that the visibility of products being boosted has increased 67%.
Normally the figures in the DIFFERENCE column are positive, but they can be negative in cases where not much data has been gathered.
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