The report is empty, what's wrong?
- You may not have access to the specific market you’re looking at
- There may not be any data collected for the given time period you’re looking at
What does this character mean at the end of a search phrase? ⎵
It shows that the search phrase contains a blank space at the end of the phrase.
What is the Search phrase report and how should I use it?
The Search phrase report is a list of all the search phrases Voyado Elevate currently has in memory and relevant statistics for each phrase. We recommend that you continuously monitor the search phrase report to find low performing search phrases, and when suitable adds synonyms to give users a better experience and better results.
Key use cases:
- Track search performance and find low performing search phrases.
- Find common search patterns across your available markets that indicates user interests. The end goal for Voyado Elevate is to maximize the overall sales on your website. That is what drives the internal algorithms in deciding what content to expose. However, the concept of maximizing sales is ambiguous and could refer to several things, e.g. increasing the number of sold units, the number of converted sessions or the generated revenue.
What is the market selector?
Each search notification will be notified to a specific market. This typically corresponds to a geographic market but depends on how you have modelled your market segmentation in Voyado Elevate. When looking at the Search phrase report you will look at one market at a time.
What is search phrase conversion rate?
This metric is the ratio of conversions from the total number of search queries for the given time period.
A search phrase counts as a conversion if the visitor has clicked and then purchased the product during the same session. If the visitor searches the same phrase multiple times during the same session it counts as 1 conversion.
What is search hit ratio?
This metric is the ratio of searches with at least 1 hit during the session.
Can also be expressed as hits / (hits + no-hits).
A phrase is considered a no-hit if it at every occasion has led to an empty search result. If a phrase at any time leads to a result it is considered a hit.
What searches are displayed in the search phrase report?
Any search page request, such as when the visitor enters a search phrase and presses Enter, or clicks on a presented search phrase suggestion, is a candidate for the report, providing it is not considered a one-query bounce, and the submitted request to Elevate doesn’t direct the system to block the inclusion into the report.
The visitor’s session must finish before the search phrase report contains their searches. This can take up to 3 hours.
Note that the searches conducted as part of the search-as-you-type (“autocomplete”) function will not be recorded in the search phrase report. An exception though is for some sites that only offer search-as-you-type via the search page request, typically whereby there is no separate autocomplete and search page, and the visitor never presses Enter. These sites usually block the reporting of phrases whilst the visitor is still typing, and only allow the reporting when there is a pause in the typing of the search phrase.
Can I search or filter in the search phrase report?
There is a search field in the top-right corner of the report. This can be used to filter the report.
What does the table column headers mean?
Search phrase: The search string/phrase that is analyzed.
Searches: Number of sessions that contains a search for this phrase.
Hits: Number of sessions where the search that leads to a non-empty result.
No Hits: Number of sessions where the search always leads to an empty search result.
Purchases: Number of purchases that can be traced back to the search phrase (if it all happens during the same session).
Conversion rate: Ratio of how often the phrase actually leads to a purchase. Formula is Purchases / # of searches.
Impact (units): The impact the phrase has on the overall search conversion rate, expressed as percentage points.
A high positive figure means that the phrase is a significant contributor to your aggregated search conversion rate. In short it’s a net contributor to search conversion rate.
A high negative figure means that the phrase is searched a lot but converts lower than the aggregated average. In short it’s a net detractor to your search conversion rate.
What does the plus icon at the end of the table rows do?
This icon is a shortcut to add or edit the synonyms for the search phrase.
Why doesn't the report match the metrics in Google Analytics?
It could be any or all of the following reasons:
- Google Analytics and Voyado Elevate don't count bot traffic and bounces in exactly the same way
- It could be that not all searches made on the site are attributed to the Search hits panel in Voyado Elevate. This is often the case if you have made a custom implementation of your search function
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