This section provides an overview of how to set up and handle campaigns in the separate campaign management UI.
IMPORTANT
Retail Media features are currently in closed beta. Contact Voyado if you want to take part in the program.
Accessing the Campaign management UI
The campaign management UI can be accessed from the Elevate app's main navigation and start page.
Client overview
As an admin, you can view all suppliers (clients) with access to your storefront. Clicking on a supplier takes you to the campaign overview for that supplier, where you can see all campaigns for that supplier.
As a retailer, you are the admin and always listed at the top. Click here to access the admin UI, where you can manage all campaigns and view relevant data.
Learn more about client management here.
Self- or managed service
The campaign management supports both self and managed service. Self-service scale much better and is something all retailers should strive for since it will make it possible for more suppliers to get involved which will increase the competition and in the end your revenue from retail media. If you want to try out self-service users can be onboarded to a specific supplier/brand and will only have access to the view for, and manage campaigns for, that supplier.
Read more about how to onboard new users here.
Campaign overview
From the client overview it is possible to reach the campaign overview which shows a list of all campaigns including statistics on individual ones. It’s possible to toggle campaigns on or off and access the reporting section for each campaign by clicking on the chart icon on the right-hand side of the table.
Read more about the reporting here.
Create campaign
When creating a new campaign, start by clicking “+ New campaign“ in the top left corner. Next up you select which category to run the campaign for. You will get a preview of which products are available in that category but the campaign does not run on individual products. All products from the selected category and brand will be included, and Elevate will, based on this product set select products to serve as sponsored based on relevancy and bid level. A campaign can target one category, if you want to target multiple categories, create one campaign per category you want to target.
Available categories
Note that only categories that both contain the client's products, and that have a sponsored list or slice set up in Elevate will be available to select in the UI.
Campaign details
When the category has been selected click “Next“, you will now get to the Campaign details where you can edit/add:
- Name
- Duration
- Target Cost Per Click
- Total budget
- PO-number (optional)
Target Cost Per Click (CPC)
Target CPC means the price you want to reach per click on a sponsored product over time. Initially, the actual CPC may fluctuate to maximize opportunities, but it will balance out over time to match your set target. For example, if your Target CPC is set at 5 SEK, some days you might see clicks costing slightly more or less than 5 SEK, but over time, the average cost will align with this target.
If the campaign isn’t spending according to budget, the target CPC may need to be increased. All retail media campaigns compete at the category level, meaning that campaigns targeting the same category enter a real-time auction. The auction winner is determined by factors such as bid level (determined by Target CPC) and historical performance.
The target CPC has a floor price, meaning bids cannot go below a predefined minimum. This floor price is set per retailer and established during onboarding.
It is currently not supported to change the Target CPC after a campaign has gone live. This is mainly restricted to avoid keeping the campaign in a learning phase and not affecting performance due to inconsistent data. Features are coming that automatically will adjust the target CPC to maximize selected KPI outcomes.
Total budget
The Total budget is the maximum amount that can be spent during the campaign period. However, spending the full budget is not guaranteed, as delivery depends on competition at the time.
A campaign’s competitiveness is influenced by factors such as the target CPC, the relevance of the sponsored products, and the campaign’s historical performance.
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