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Sponsored products in Elevate

Here is an overview of features focusing on sponsored products in Elevate when Retail Media is enabled.

Retail Media features are currently in beta. Contact your Account Manager to learn more.

Sponsored slices function like regular (non-sponsored) slices on a product listing page. They allow you to override the organic ranking by displaying sponsored products within the product list.

The key difference is that, instead of pulling products from a predefined product set, a sponsored slice acts as a dynamic placeholder. Similar to a sponsored list, it is populated with sponsored products based on real-time bidding.

Adding a slice

When Retail Media is enabled for your cluster, the option to create sponsored slices becomes available in the Page Editor.

Page Editor showing the Slices button with the option to add a sponsored slice

  1. Select Slices.
  2. Choose whether the slice should apply to subpages of the current page.
  3. Select how slices should be positioned:
    • Sequential, or
    • Positioned

Slice creation panel showing Sequential and Positioned options for slice positioning

  • Sequential slices are stacked from the top of the list. 
  • Positioned slices are pinned to specific positions in the product grid.

Product sets and sponsored slices can be combined within the same list regardless of slice type.

Read more about adding slices in general.

Sequential slices

If you are using Sequential slices, select Add sponsored slice and drag it into the desired position.

By default, the slice contains four product placeholders. This can be changed via the kebab menu by selecting Edit slice size.

Sequential slice shown in the page editor with four product placeholders and the kebab menu open showing the Edit slice size option

Positioned slices

When using Positioned slices, select Sponsored to define where sponsored products should appear.

Select the desired positions in the grid to mark them as sponsored product slots.

You can switch back to Product sets at any time to assign positions to product sets as well.

Positioned slice configuration showing a product grid with selected positions highlighted for sponsored products

The products displayed in a sponsored slice are limited to those included in the primary list. All slices on a page are populated through a single auction, products with the highest bids and strongest relevance (ad score) appear at the top.

Position takes priority when selecting products. This means that a sponsored slot at position 1 may select a product that also belongs to a product set assigned to positions 3–5. Products are not demoted to preserve their assigned slice.

Apply to subpages

Toggle this on to automatically apply the sponsored slices to subpages, allowing sponsored products to be served on those pages as well. This setting also applies to product set slices. You can remove the inheritance from individual subpages later.

For "Apply to subpages" to be supported, page IDs must follow a path structure, as subpages are automatically identified based on the page ID. For example, if a slice is applied to /women, pages with IDs such as /women/cardigans and /women/dresses will be identified as subpages and inherit the slice.

Learn more

For more guidance and practical tips, explore these related resources:

 

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