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Sponsored products in Elevate

Here is an overview of features focusing on sponsored products in Elevate when Retail Media is enabled.

Retail Media features are currently in closed beta. Contact Voyado if you want to take part in the program.

Sponsored lists are created on pages. When retail media is enabled on your cluster, the option to create sponsored lists will be added to the Page editor.

Add list for sponsored list screenshot

To add a list:

  1. Click "+Add list"
  2. Choose "Sponsored list"
  3. Add a list ID.

sponsored list screenshot

Sponsored lists are similar to recommendation lists, but they don’t have a product selection. Instead, you assign a category for them to use. By default, Elevate automatically identifies the category that best matches the page’s primary list. If no primary list exists, the category must be assigned manually. This option is also available when a primary list is present. Read more under Settings below.

Settings

You can fine tune how products in a sponsored list are filtered and shown. Options include:

  • Applying category filters automatically or manually
  • Changing list size
  • Setting image priorities for idle, hover, and thumbnail states

While optional, these tools can help align the presentation of sponsored products with your campaign goals and site design.

sponsored list settings screenshot

Selectable categories are based on the category/categories attribute supplied in the product feed, but also allows the selection of parent categories for more coverage. For example, if a product belongs to the category "Tops > T-shirts", you can find it in both "Tops" and "Tops > T-shirts". This lets you choose the level of granularity you want for the list. Additionally, when a supplier wants to sponsor their products, they pick one or more categories to compete in.

Once published, a sponsored list is populated with products from active supplier campaigns. During page rendering, a real-time auction determines which products qualify, and Elevate selects the most relevant based on bid and context.

Sponsored slices function just like non-sponsored slices on a product listing page, allowing you to override the organic ranking and display sponsored products within the organic list. The key difference is that instead of pulling products from a predefined product set, a sponsored slice acts as a dynamic placeholder. Similar to a sponsored list, it fills in with sponsored products based on real-time bidding.

Adding a slice

When retail media is enabled on your cluster, the option to create sponsored slices will appear in the Page Editor.

sponsored slices screenshot

To add a sponsored slice:

  1. Click "Slices"
  2. Select "+ Add Sponsored Slice"

You can adjust the number of products in a slice by editing it. If there are multiple slices (whether sponsored or not), you can also rearrange them—either by dragging and dropping in the slice menu or by selecting a slice from the primary list and adjusting its order.

add sponsored slice screenshot

Sponsored slice content

The products displayed in a sponsored slice are limited to those included in the primary list. All slices on a page are populated through a single auction, meaning the products with the highest bids and strongest relevance will appear at the top.

Learn more

For more guidance and practical tips, explore these related resources:

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