Campaign reporting is available on the client dashboard and in the Campaign Statistics section. As an admin, you can view data for all clients, while users linked to a specific client will only see data for that client.
IMPORTANT
Retail Media features are currently in closed beta. Contact Voyado if you want to take part in the program.
Dashboard
The dashboard is available in the left-hand menu and provides a quick overview of active campaigns by default. You can effortlessly switch between paused and completed campaigns or apply a custom filter using the drop-down menu.
You can customize the table by adding or removing columns—just click the “+” icon. To sort the data by different metrics, simply click the header of the column you want to sort by. Data on the dashboard is in general 30-60 min old.
Campaign statistics
To dive deeper into a specific campaign, click the statistics icon on the right-hand side. This option is available in both the Product Campaigns view and the table on the dashboard.
In the campaign drill-down view, you can visualize up to four metrics simultaneously in a graph and adjust the time period to fit your needs. By default, the two metrics on the left are displayed, but you can easily toggle metrics on or off by clicking the checkmarks. Data up to the previous day is available.
| Metric | Description |
| Impressions | The number of times an ad is displayed to users |
| Spent | The total amount spent on a campaign or ad |
| CPM | The cost of 1 000 ad impressions |
| Click | The number of times users click on an ad |
| Sales | The total income generated from purchases |
| Orders | The number of completed purchases |
| CPA | The cost per order/purchase |
| ROAS | The revenue generated in relation to the ad spend |
| Conversion Rate | The percentage of clicks that result in orders |
Below the graph, you'll find additional breakdowns by "Device" and "Domain". The domain breakdown reflects the categories targeted by your campaigns.