For Connected Capability (Engage & Elevate), the following additional processing of personal data applies:

“The purpose of the processing is to enable a unified end-customer experience across Voyado Engage and Voyado Elevate, achieved by sharing and maintaining a synchronized unified identifier between the two platforms.

The unified identifier enables Voyado to recognize the same end-customer across systems through end-customer keys and to power the connected features described below. When used herein, "end-customer keys” means the identifiers used to recognize the same end-customer across systems, namely DiscoveryKey in Voyado Engage and customerKey in Voyado Elevate (which represent the same value), and ContactID (an Engage-specific key that is also shared with Voyado Elevate where a DiscoveryKey/customerKey is present).

• Audience-based promotions: The purpose of the processing is to enable a more personalized end-customer experience by utilizing audiences and segments (e.g. membership status or demographic segments such as women aged 20–25) built in Voyado Engage and activated in Voyado Elevate. These audiences may be used to influence product exposure, such as boosting or burying products in category listings, search results, or recommendations for identified end-customers within a given segment. End-customer keys and audience memberships are processed and synchronized between the systems via a maintained matching structure, enabling consistent identification of the end-customer.
• Intent-driven personalization: The purpose of the processing is to enable a more personalized end-customer experience by leveraging purchase and behavioral data (e.g. viewed products, categories, or purchase history) collected in Voyado Elevate and transferred to Voyado Engage. This data enriches the end-customer profile and may be used to create segments for targeted communication and marketing automation. End-customer keys and associated intent data are processed and synchronized between the systems via a maintained matching structure, enabling consistent identification of the end-customer.
• In-store purchase synchronization: The purpose of the processing is to enable a unified view of the end-customer by linking and synchronizing in-store purchase data to the same end-customer across systems using the unified identifier. This allows in-store purchases to be reflected in the end-customer profile and used for personalization and segmentation. End-customer keys and associated purchase data are processed and synchronized between the systems via a maintained matching structure, enabling consistent identification of the end-customer.

By linking end-customer data across platforms through synchronized identifiers and matching structures, Voyado ensures that personalization, segmentation, and targeting are based on a consistent and holistic view of the end-customer.

End-customer keys will be processed and stored by Voyado AB and Voyado Lund AB.”

For Connected Recommendations (Engage & Elevate), the following additional processing of personal data applies:

“The purpose of the processing is to identify end-customers across Voyado Engage and Voyado Elevate in order to personalize product recommendations in email communication. This is achieved by sharing and storing a unified identifier between the two platforms.

The unified identifier enables product recommendation logic in Voyado Elevate to be used within Voyado Engage email campaigns, ensuring that recommendations are based on the same end-customer profile and behavior across systems. 

End-customer keys will be processed and stored by Voyado AB and Voyado Lund AB.”