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Data processing specifications

When using functionality in Voyado Elevate, Voyado will process your end-customer personal data in accordance with the Data Processing Agreement (the “DPA”) entered into between us. The DPA contain general information on processing activities in Voyado Elevate.

Please note that any use of Components and/or integrations to Third Party Services entails additional processing of personal data by Voyado. The specific data processing instructions for each Component and integrations are detailed in the table below and supplement the general instructions in the DPA. 

Component Additional data processing instructions
Evolve

Customer’s use of the “Evolve” Component entails additional processing of personal data by the Supplier, as follows:

  • “Cross-platform identification and soft login: The purpose of the processing is to cross-identify an end-customer between Voyado Engage and Voyado Elevate. End-customer keys will be processed and stored by Voyado AB and Voyado Lund AB.
  • Audience controlled promotions: The purpose with the processing is to enable a more personalized experience for the end-customer on the Customer’s website by utilizing segments built in Voyado AB and used by Voyado Lund AB. End-customer keys will be requested, returned and stored.
  • Intent data in Voyado Engage: The purpose of the processing is to enable a more personalized experience for the end-customer by making use of intent data from Voyado Elevate in Voyado Engage. End-customer keys and intent data associated with end-customer keys, such as occasions, product categories, favorite brand and frequency/activity will be processed.”
Integrations to Third Party Services Additional data processing
If Customer utilizes any integrations to Third Party Services, the applicable processing will be the processing which Customer instructs us to perform.

 

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