In-session personalization on category and landing pages dynamically adapts product rankings based on shopper behavior within the same visit. This surfaces relevant products earlier, reduces friction in the browsing journey, improves click concentration at the top of product lists, and increases engagement. As shoppers find relevant items faster, browsing behavior shifts toward greater efficiency. When implemented alongside strong Product Detail Page (PDP) recommendation strategies, this supports a smoother and more conversion-oriented shopping experience.
We are extending in-session personalization beyond Search to include category and landing pages. This feature builds on the same principles as In-session personalization for Search and uses existing session-based behavioral signals.
Category and landing pages become responsive to real-time session signals, such as clicks, viewed products, and attribute preferences shown during the visit. Instead of remaining static, product rankings dynamically adjust within the active session to reflect shopper intent.
What in-session personalization means for shoppers
When personalization is applied to category and landing pages, shoppers will find what they want earlier. Less scrolling and filtering is needed to find relevant items. Instead of browsing through large generic product lists, the ranking adapts to signals such as clicks, viewed products, and attribute preferences shown during the visit.
• More relevant products will appear higher up on the page
• Product discovery becomes more efficient within the current visit
Measured impact
We have evaluated shopping behavior, and found indications that shoppers find relevant products earlier when in-session personalization is applied to landing and category pages. We can measure this through click distribution in the result list.
Indications that shoppers find relevant products earlier
Average click position decreases by 4% → Shoppers click higher up in the list.
Clicks on position 1 increase by 7%
Clicks within top 5 positions increase by 7%
Clicks within top 20 positions increase by 4%
This shows that relevant products are surfaced earlier in the browsing journey.
Indications that shoppers find more interesting results
Clicks on landing pages increase by 2%
This indicates that personalization increases engagement with product lists overall.
Indications of more efficient site interaction
When shoppers find what they want faster, browsing behavior changes:
Landing page requests decrease by 1%
This mirrors findings from search personalization: Shoppers need to search less and filter less when the ranking already reflects their intent (Facet interactions decrease by 5% on search result pages).
In short:
Less effort, fewer interactions — more precision.
Read more
For background on the search implementation and methodology, see:
👉 In-session personalization for Search – research and insights
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