The Connected: Engage view in Elevate’s Health Overview shows how much of your site traffic is identified across both Engage and Elevate through the discoveryKey and therefore can be connected to a contact in Voyado Engage.
This view indicates the overall health of the discoveryKey implementation needed for Elevate and Engage to enable cross-product personalization and data sharing.
It helps you understand:
- How large share of your traffic is identifiable across products
- How much session data can be connected to CRM contacts
- How much of your traffic can benefit from audience-based personalization
Metrics
The metrics shown are:
Connected sessions
Number of sessions where the visitor is identified in both Engage and Elevate through the inclusion of the discoveryKey in the retailer request, allowing the session to be linked to a contact in Voyado Engage.
This means:
- Session data from Elevate can be connected to a contact in Engage and used to build audiences based on current interests
- Elevate can personalize the onsite experience using audience data or in-store purchase data stored in Engage
If a session is not connected, the visit remains anonymous between the products.
Share of connected sessions
Percentage of total sessions that are identified across both Engage and Elevate using the discoveryKey.
This metric shows how much of your total traffic can benefit from:
- Cross-product personalization
- Audience-based merchandising
- CRM-driven experiences
- Enriched behavioral data in Engage
Connected returning sessions
Number of sessions from returning customers that are identified across both Engage and Elevate via the discoveryKey.
Returning sessions are expected to have a higher identification rate, but this depends on what type of purchases and contacts are stored in Engage.
For example, identification levels may differ depending on whether all purchases are stored or only purchases from loyalty members.
Share of connected returning sessions
Percentage of returning sessions that are identified across both products.
This metric shows how well you are able to re-identify returning visitors across Engage and Elevate.
In most cases, this percentage should be significantly higher than the overall Share of connected sessions. However, the outcome depends on how customer data and purchases are stored in Engage (e.g., all customers vs. loyalty program members only).
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