Keywords allow you to make specific products searchable for terms that are not part of their standard product data. By adding keywords to a Primary List, you enrich all products in that list, making them easier to discover when customers search for those terms.
Unlike traditional page-based logic, keywords are applied to products, not pages. This means that in Voyado Product Discovery, when a keyword is matched in a search, the product discovery engine returns relevant products from the Primary List, not the page itself.
How keywords work
When you add keywords to a Primary List:
- The keywords are applied to all products in that list
- The products become searchable for those terms
- The engine uses its relevance logic to return only the most relevant products
For example, if you add the keyword “Black Friday” to a Primary List and a customer searches for:
- “Black Friday shoes” → the engine will return only the shoes from that list
- Not all products in the list, and not all shoes in the catalog
Because keywords are strong signals, they override parts of the standard relevance calculation. You should use them carefully and primarily for time-sensitive campaigns, promotions, or specific concepts.
How to add keywords to a Primary List
- Open the page.
- Go to the Primary List.
- Activate Keywords, using the toggle.
- Choose one of the following options:
- Use page title as keyword
- Use page heading as keyword
- Add custom keywords manually
- Save your changes by clicking Done.
When should you NOT use keywords?
You should avoid using keywords for:
- Basic product categories (e.g. “trousers”, “shoes”)
- Basic product types, attributes, and colors, which are concepts the engine already understands
- Standard synonyms that the engine already understands
The engine already handles:
- Product types
- Synonyms
- Language variations
Adding keywords in these cases can override the natural relevance logic and lead to less optimal results.