Voyado Elevate offers multiple recommendation types that can be used across different parts of your site. Each type is designed for a specific purpose and works best in certain contexts. This guide provides practical suggestions on which recommendation types to use in different areas, helping you create a more relevant and effective shopping experience.
Different recommendation types serve different purposes depending on where the shopper is in their journey. Think in terms of:
- Browsing and inspiration
- Comparison and decision-making
- Purchase and upsell
Matching recommendation types to these stages will improve both relevance and conversion.
Best practices - placement
Landing and category pages
On landing pages and category pages, shoppers are typically browsing and exploring.
Use recommendation types that:
- Inspire discovery
- Highlight popular or relevant products
- Help users navigate large assortments
Recommended types:
- Top products
- Personal
- Newest products
- Favorites
These types help surface what’s trending, what’s relevant for the individual shopper, and what’s new or worth exploring.
Product detail pages (PDP)
On product pages, shoppers are closer to making a decision. Use recommendation types that:
- Help them compare alternatives
- Suggest complementary products
- Keep them engaged if the product isn’t right
Recommended types:
- Alternatives
- Upsell
- Style with
- More from series
These help reduce bounce rate, encourage exploration, and increase basket size.
Cart and checkout
At this stage, the shopper is ready to purchase. Use recommendation types that:
- Add relevant items to the basket
- Encourage quick decisions
Recommended types:
- Cart
- Add-to-cart recommendations
These are optimized for increasing average order value and supporting last-minute additions.
Use personalization where it adds value
Personalized recommendations work best when:
- The shopper is identified
- There is enough behavioral data available
Use:
- Personal
- Recently viewed
- Favorites
These help shoppers continue their journey, reinforce preferences, and create a more tailored experience.
Other best practice principles
Combine recommendation types carefully
You can use multiple recommendation lists on the same page, but:
- Avoid showing too many lists at once
- Make sure each list has a clear purpose
- Avoid overlapping recommendation types with the same intent
Let Elevate do the optimization
Recommendation types are designed to:
- Adapt to real-time behavior
- Reflect trends and demand
- Update automatically
Learn more
- Recommendation types – understand what each type does
- Recommendation lists – learn how to place recommendations on your pages
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