Product Discovery uses deep product intelligence and first-party behavioral data to give online shoppers a personal and relevant experience when searching, browsing, and discovering products online. Here, we present Product Discovery's core capabilities and direct you to more detailed help articles.
Algorithmic merchandising
Product Discovery lets you define business rules and then applies AI-driven decisions based on real-time data and strategy alignment. Analyzing stock levels, trends, and product lifecycles creates a strategy that works for both you and your customers. This means you can basically put your merchandising on autopilot without losing control. Features include:
- Product ranking based on product lifecycle behaviors such as stock levels, product newness, and trending behaviors
- Adjustable exposure strategies based on profit, conversion, or revenue
- Dashboard insights and tweakable algorithms
Editorial merchandising
Product Discovery allows you to curate visual content and product sets to blend inspiration with utility. We call these capabilities Editorial merchandising:
- Boost, Bury, and Pin strategies
- Page merchandising with drag-and-drop simplicity
- Product sets and slices
- Search reports and synonyms
- Multimarket publishing
Intelligent site search
Product Discovery's search engine doesn't just process keywords; it understands them. By combining semantic query analysis with enriched product data, it delivers intent-driven relevance with stunning accuracy. Key features include:
- Autocomplete with phrase and product suggestions
- Recent and popular searches
- Autocorrect and sort logic
- Ranked product listings and content integration
- Recently viewed and suggested items for continuity
Personalized product recommendations
Product Discovery's recommendation engine adapts to each shopper's behavior (clicks, searches, and purchases) and continuously refines suggestions to drive engagement and conversion. Available recommendation types:
- Top products, New arrivals, and Personal picks
- Recently viewed, Recently bought, Alternatives, Upsell opportunities
- "Style with," "More from series," and Favorites
- Add-to-cart and Cart-related upsell opportunities
Read more about recommendations here
Dynamic category listings
Product Discovery dynamically ranks products and surfaces personalized content to reflect real-time shopper behavior and trends. Smart facets and navigation support a clean and dynamic browse experience. These are some of the capabilities:
- Faceted navigation and flexible templates for rendering
- Navigation trees and hierarchies
- Content listings with searchability (titles, descriptions, URLs)
- Ranked product listings based on intent, lifecycle, and performance
- Recommendation modules within listings
Read more about category listing here
Curated conversion journeys
Through its native integration with Voyado Engage, Product Discovery taps into a wealth of behavioral and transactional data across channels. This means you can act on predicted customer needs, right on your site, with confidence and precision.
- Boost products to your target audiences with Audience promotions
- Combine historical behavior with current interest for retargeting in customer journeys
Read more about how you can use Voyado Product Discovery with Voyado Customer Engagement
Designed for multi-market retailers
Product Discovery supports localized experiences by understanding regional shopper behaviors and terminologies. Whether you're operating in one country or 20, you can define markets, manage translations, and tailor relevance accordingly.
Read the article about Product Discovery's multilingual market support