The Dashboard gives you an overview of how your retail media network is performing. Use it to track revenue, inventory health, and how individual advertisers are contributing, all in one place.
Date range and market
The date picker at the top left controls the period shown across the entire Dashboard. You can choose a preset interval (daily, weekly, monthly) or set a custom range using the arrows to step forward or backward.
If your network spans multiple markets, use the market selector in the top right to filter all data to a specific site.
Overall Performance
Overall Performance gives you a quick view of advertising activity and monetization for the selected period.
Ad Revenue
The total advertising revenue generated during the selected period.
Active advertisers
The number of advertisers that generated advertising activity during the selected period. The percentage shows the share of your advertisers that were active.
Fill rate
The share of available advertising opportunities that resulted in an ad being served. Fill rate helps indicate how much of your available inventory is being monetized.
For definitions of common performance metrics, see Understanding Retail Media metrics.
Monetization & Inventory
These two metrics reflect the health of your ad inventory.
Active advertisers shows how many advertisers currently have at least one live ad group, along with what share of the total number of advertisers in your product feed that represents. A low share indicates that many advertisers aren't active and the potential is significant.
Fill rate shows how often your available ad slots were filled by a winning bid. For a network just getting started, fill rate begins at zero and climbs gradually as more advertisers activate campaigns. Fill rates vary, with 50–60% being a reasonable medium-term benchmark for established retail media networks. Fill rate is one of the most important KPIs for measuring the health and success of your retail media network.
Site Performance
Site Performance provides two reports for understanding Retail Media performance and inventory. Use the Report dropdown to switch between Supplier report and Top 100 pages.
Supplier report
Shows performance by advertiser, with a total row across all advertisers. Use it to understand which advertisers are driving spend, sales, and engagement.
Top 100 pages
Shows the pages with the most Retail Media activity and potential. Pages outside the top 100 are aggregated under Other pages.