The Dashboard gives you a real-time overview of how your retail media network is performing. Use it to track revenue, inventory health, and how individual advertisers are contributing, all in one place.
Date range and market
The date picker at the top left controls the period shown across the entire Dashboard. You can choose a preset interval (daily, weekly, monthly) or set a custom range using the arrows to step forward or backward.
If your network spans multiple markets, use the market selector in the top right to filter all data to a specific site.
Overall Performance
These three cards show your network-level revenue for the selected period.
Ad Revenue is the total gross revenue generated from sponsored placements — the sum of what advertisers have been charged.
Net Ad Revenue is what remains after Voyado's platform fee is deducted. This is the number to follow as a retailer, as it reflects the revenue that actually flows to your network.
Revenue Share is a variable platform fee deducted from gross ad revenue to arrive at Net Ad Revenue. The rate is defined in your contract with Voyado.
Monetization & Inventory
These two metrics reflect the health of your ad inventory.
Active advertisers shows how many advertisers currently have at least one live flight, along with what share of the total number of advertisers in your product feed that represents. A low share indicates that many advertisers aren't active and the potential is significant.
Fill rate shows how often your available ad slots were filled by a winning bid. For a network just getting started, fill rate begins at zero and climbs gradually as more advertisers activate campaigns. Fill rates vary, with 50–60% being a reasonable medium-term benchmark for established retail media networks. Fill rate is one of the most important KPIs for measuring the health and success of your retail media network.
Site Performance
Site Performance provides two reports for understanding Retail Media performance and inventory. Use the Report dropdown to switch between Supplier report and Top 100 pages.
Supplier report
Shows performance by advertiser, with a total row across all advertisers. Use it to understand which advertisers are driving spend, sales, and engagement.
Top 100 pages
Shows the pages with the most Retail Media activity and potential. Pages outside the top 100 are aggregated under Other pages.
Metrics
Use the Columns button to choose which metrics are shown. Available metrics depend on the selected report.
- Page, The page where the activity occurred, such as a category page, search results page, or campaign page.
- Page visits, The number of times the page was viewed.
- Ad Revenue, The total revenue generated from sponsored placements.
- Sales Revenue, Sales revenue attributed to sponsored placements.
- ROAS, Return on ad spend, calculated by dividing attributed sales revenue by ad spend. A ROAS of 5x means that every 1 unit of ad spend generated 5 units in attributed sales.
- Impressions, The number of times sponsored ads were shown.
- Clicks, The number of times visitors clicked a sponsored ad.
- CTR, The percentage of ad impressions that resulted in a click (clicks ÷ impressions).
- eCPM, Effective cost per thousand impressions, showing the average ad revenue generated per 1,000 impressions.
- eCPC, Effective cost per click, showing the average amount paid for each click.
- Orders, The number of orders attributed to sponsored placements.
- CPA, Cost per acquisition, showing the average ad spend for each attributed order.
- Served ads, The number of sponsored ads shown on the page. A single placement can show multiple ads, so this can be higher than the number of filled positions.
- Fill rate, The percentage of requested ad placements that were filled with an ad. A high fill rate means most requested placements are being used.
- Potential ads, An estimate of how many additional ads the page could show based on its traffic. Use this to identify pages with opportunities to sell more ad space.
- Ad density, The average number of ad placements requested per page visit. This indicates how much advertising is requested relative to the page’s traffic.
- Requested placements, The number of times an ad placement was requested on the page, whether or not an ad was served.
- Available positions, The number of ad positions that could be filled within the requested placements.
- Filled positions, The number of available ad positions that were filled with an ad.