The Dashboard gives you a real-time overview of how your retail media network is performing. Use it to track revenue, inventory health, and how individual advertisers are contributing, all in one place.
Date range and market
The date picker at the top left controls the period shown across the entire Dashboard. You can choose a preset interval (daily, weekly, monthly) or set a custom range using the arrows to step forward or backward.
If your network spans multiple markets, use the market selector in the top right to filter all data to a specific site.
Overall Performance
These three cards show your network-level revenue for the selected period.
Ad Revenue is the total gross revenue generated from sponsored placements, the sum of what advertisers have been charged.
Net Ad Revenue is what remains after Voyado's platform fee is deducted. This is the number to follow as a retailer, it reflects the revenue that actually flows to your network.
Revenue Share is a variable platform fee deducted from gross ad revenue to arrive at Net Ad Revenue. The rate is defined in your contract with Voyado.
Monetization & Inventory
These two metrics reflect the health of your ad inventory.
Active advertisers shows how many advertisers currently have at least one live flight, along with what share of the total number of advertisers in your product feed that represents. A low share indicates that many advertisers aren't active and the potential is big.
Fill rate shows how often your available ad slots were filled by a winning bid. For a network just getting started, fill rate begins at zero and climbs gradually as more advertisers activate campaigns. Fill rate vary, with 50-60% being a reasonable medium-term benchmark for established retail media networks. Fill rate is one of the most important KPIs for measuring the health and success of your retail media network.
Site Performance
The Supplier tab under Site Performance shows how each advertiser, whether a direct supplier or an agency acting on their behalf, is spending and performing for the selected period. The first row shows totals across all advertisers, giving you a single-line summary. The rows below show each advertiser's individual contribution. Use this view to identify who is driving results, who is underdelivering, and where there's room to grow.
Click the Columns button (top right of the table) to choose which metrics are shown. You can add or remove columns to match what's most relevant for your current view. Click any column header to sort the table by that metric.
The key metrics in the table are:
Impressions — How many times sponsored products were shown to shoppers.
Clicks / CTR — How often shoppers clicked on a sponsored product, and the click-through rate (clicks ÷ impressions). CTR is a useful signal of whether placements are relevant and well-positioned.
eCPM — Effective cost per thousand impressions. Reflects how efficiently your inventory is priced, a higher eCPM means you're extracting more value per placement.
eCPC — Effective cost per click. The actual average cost per click across all auctions for the period.
Ad Revenue — Revenue attributed to each advertiser's sponsored placements.
ROAS — Return on ad spend. The ratio of attributed sales revenue to ad spend. A ROAS of 5x means every 1 unit of ad spend generated 5 units in attributed sales.
Orders / CPA — Attributed orders and the cost per order. Attribution uses a last-click model with a 7-day post-click and 1-day post-view window.