The Admin tab is where you configure the foundations of your retail media network. Changes here affect how ads are served across your site, how the auction operates, and who is allowed to run campaigns. Get these settings right before activating your first flights.
Advertisers
The Advertisers tab lists all suppliers connected to your network. Each advertiser must exist here before a flight can be created for them. Use the search field to find a specific advertiser. The status column shows whether they are currently enabled or disabled.
A disabled advertiser cannot have active flights. If a supplier's campaigns have unexpectedly stopped delivering, checking their status here is a good first step.
As your network grows, keeping this list clean and up to date makes day-to-day management easier. Advertisers that are no longer active should be disabled rather than left enabled, to avoid confusion when creating new flights.
Placements
On the Placements tab, you control where sponsored products are allowed to appear across search results and recommendation lists.
Sponsored search positions
Choose which positions in search results are available for sponsored products. Use the Columns slider to match the number of columns in your product grid, then select the positions you want to make available. Multiple positions can be selected.
For sponsored placements within product listing pages, see Sponsored slices for how to configure these in the Page Editor.
Best practice
When configuring sponsored search positions, start with a smaller number of high-value positions and expand as demand grows. Enabling many positions without enough active campaigns to fill them can result in a low fill rate.
Sponsored recommendations
Sponsored recommendation lists are configured separately for product detail pages and landing pages.
For each page type, you can:
- Choose which positions in the recommendation carousel are available for sponsored products.
- Choose which supported recommendation types are allowed to contain sponsored products.
Multiple positions and recommendation types can be enabled. These settings define where sponsored products are allowed to appear; they do not guarantee that every available position will be filled.
For more information, see Sponsored Products in recommendation lists.
Best practice
Start with a small number of sponsored positions near the beginning of the recommendation carousel, where products are most likely to be seen. Avoid enabling too many sponsored positions, as this can reduce the relevance and usefulness of the recommendation experience. Expand gradually based on performance and available campaign demand.
Auction & Bidding
These two settings control the core behavior of your ad auction. They apply across all flights and should be adjusted carefully.
Bid Reuse Time sets how long, in seconds, a bid result is cached before a new auction is triggered. A longer reuse time gives more consistent results within a session; a shorter time allows the auction to respond more frequently to changes in context and maximize revenue from fresh bids. The default is 30