The Admin tab is where you configure the foundations of your retail media network. Changes here affect how ads are served across your site, how the auction operates, and who is allowed to run campaigns. Get these settings right before activating your first flights.
Advertisers
The Advertisers tab lists all suppliers connected to your network. Each advertiser must exist here before a flight can be created for them. Use the search field to find a specific advertiser — the status column shows whether they are currently enabled or disabled.
A disabled advertiser cannot have active flights. If a supplier's campaigns have unexpectedly stopped delivering, checking their status here is a good first step.
As your network grows, keeping this list clean and up to date makes day-to-day management easier. Advertisers that are no longer active should be disabled rather than left enabled, to avoid confusion when creating new flights.
Placements
On the Placements tab, you control where Sponsored Products are allowed to appear across search results and recommendation lists.
Sponsored search positions
Choose which positions in search results are available for Sponsored Products. Use the Columns slider to match the number of columns in your product grid, then select the positions you want to make available. Multiple positions can be selected.
For sponsored placements within product listing pages, see Sponsored slices for how to configure these in the Page Editor.
Best practice
When configuring sponsored search positions, start with a smaller number of high-value positions and expand as demand grows. Enabling many positions without enough active campaigns to fill them can result in a low fill rate.
Sponsored recommendations
Sponsored recommendation lists are configured separately for product detail pages and landing pages.
For each page type, you can:
- Choose which positions in the recommendation carousel are available for Sponsored Products.
- Choose which supported recommendation types are allowed to contain Sponsored Products.
Multiple positions and recommendation types can be enabled. These settings define where Sponsored Products are allowed to appear; they do not guarantee that every available position will be filled.
For more information, see Sponsored Products in recommendation lists.
Best practice
Start with a small number of sponsored positions near the beginning of the recommendation carousel, where products are most likely to be seen. Avoid enabling too many sponsored positions, as this can reduce the relevance and usefulness of the recommendation experience. Expand gradually based on performance and available campaign demand.
Auction & Bidding
These two settings control the core behaviour of your ad auction. They apply across all flights and should be adjusted carefully.
Bid Reuse Time sets how long, in seconds, a bid result is cached before a new auction is triggered. A longer reuse time gives more consistent results within a session; a shorter time allows the auction to respond more frequently to changes in context and maximise revenue from fresh bids. The default is 30 seconds, which is a reasonable starting point for most networks.
Minimum target CPC is the floor price for your inventory. No flight can be created with a target CPC below this value. This setting protects your inventory from being undervalued, particularly early on when demand is still building and advertisers may push for lower rates. Set a floor that reflects the genuine value of a click on your site, and revisit it as your network matures and you have more data on conversion rates and basket sizes. Starting too low is difficult to walk back once advertisers have anchored to a price.
Audit Log
On the Audit Log tab you will find a full history of all changes made in the Retail Media UI. Each entry shows the time, the user who made the change, the type of action (CREATE or UPDATE), a plain-language summary, and the entity that was affected.
Use the date picker to narrow the log to a specific period. The Columns button lets you customize which fields are shown.
The Audit Log is most useful in two situations:
- Troubleshooting unexpected behaviour in a flight, where recent changes to settings may explain a drop in delivery or a shift in spend.
- Accountability, where you need to understand who changed what and when.
For networks with multiple team members managing campaigns, making it a habit to check the log before making further changes to a misbehaving flight can save significant time.
Billing
On the Billing tab you find the monthly billing summaries. A new summary is generated automatically each month, split into two parts: ad revenue and platform fees.
Ad revenue
The ad revenue summary breaks down all ad spend for the month into three levels:
- Advertiser: the brand that spent on your network.
- Campaign: the advertiser's campaign within the period.
- Flight: the individual flight within that campaign.
Use the options menu next to a summary to export it.
Platform fee
The platform fee is what you as the retailer are charged by Voyado. Expand a platform fee summary to see it broken down into:
- Subscription fee: a fixed recurring charge under your commercial agreement.
- Revenue share: calculated per advertiser, as a percentage of that advertiser’s total ad spend during the period.
User
On the Users tab you manage who has access to your Retail Media network and what they're allowed to do there, seeing each user's name and role in a list with an Add user button above it.
Only existing Elevate users can be given access, so make sure the person you want to add already has an Elevate account before you start.
Add a user
- Select Add user.
- Under Elevate user, search for the person by name or email. You can only select users who already exist in Elevate.
- Choose a Role: User or Admin.
- Select Add user to confirm.
Roles
User: can create and manage campaigns.
Admin: can do everything a User can, plus manage users and account settings.
Update or remove a user
Select the options menu next to a user's row to Update role or Remove them from your Retail Media network.