The Admin tab is where you configure the foundations of your retail media network. Changes here affect how ads are served across your site, how the auction operates, and who is allowed to run campaigns. Get these settings right before activating your first flights.
Advertisers
The Advertisers tab lists all suppliers connected to your network. Each advertiser must exist here before a flight can be created for them. Use the search field to find a specific advertiser, the status column shows whether they are currently enabled or disabled.
A disabled advertiser cannot have active flights. If a supplier's campaigns have unexpectedly stopped delivering, checking their status here is a good first step.
As your network grows, keeping this list clean and up to date makes day-to-day management easier. Advertisers that are no longer active should be disabled rather than left enabled, to avoid confusion when creating new flights.
Placements
On the Placements tab you control which positions in your search results are available for sponsored products. For sponsored placements within product listing pages, see Sponsored slices for a full walkthrough of how to set these up in the Page Editor. This is one of the most impactful settings in your network, as it directly determines how much inventory is available for the auction to fill.
Use the Columns slider to match the number of columns in your product grid. Then click individual position numbers to toggle them on or off. Highlighted positions are enabled for sponsored placements, multiple selections are allowed.
Best practice
A few things to consider when configuring placements: enabling too many positions early on, before you have enough active campaigns to fill them, will result in a low fill rate. A better approach is to start with a smaller set of high-value positions, typically the first few slots in search results where shopper attention is highest, and expand as more suppliers activate campaigns. Position 1 and 2 are the most visible and will generate the most impressions, so prioritise getting these filled consistently before widening the spread.
Auction & Bidding
These two settings control the core behaviour of your ad auction. They apply across all flights and should be adjusted carefully.
Bid Reuse Time sets how long, in seconds, a bid result is cached before a new auction is triggered. A longer reuse time gives more consistent results within a session, a shorter time allows the auction to respond more frequently to changes in context and maximise revenue from fresh bids. The default is 30 seconds, which is a reasonable starting point for most networks.
Minimum target CPC is the floor price for your inventory. No flight can be created with a target CPC below this value. This setting protects your inventory from being undervalued, particularly early on when demand is still building and advertisers may push for lower rates. Set a floor that reflects the genuine value of a click on your site, and revisit it as your network matures and you have more data on conversion rates and basket sizes. Starting too low is difficult to walk back once advertisers have anchored to a price.
Audit Log
On the Audit Log tab you will find a full history of all changes made in the Retail Media UI. Each entry shows the time, the user who made the change, the type of action (CREATE or UPDATE), a plain-language summary, and the entity that was affected.
Use the date picker to narrow the log to a specific period. The Columns button lets you customise which fields are shown.
The Audit Log is most useful in two situations:
- troubleshooting unexpected behaviour in a flight, where recent changes to settings may explain a drop in delivery or a shift in spend
- accountability, where you need to understand who changed what and when
For networks with multiple team members managing campaigns, making it a habit to check the log before making further changes to a misbehaving flight can save significant time.