When we talk about agentic merchandising, we refer to how you configure Elevate to work toward your business goals - while letting the system take autonomous action on your behalf. Instead of manually managing product listings across thousands of SKUs, Elevate acts as an intelligent agent, using AI and product intelligence to continuously evaluate and adapt product exposure based on your chosen strategy. Once configured, Elevate acts like a self-playing piano—automating merchandising decisions in real time.
How to work with agentic merchandising
To work effectively with agentic merchandising in Elevate, you start by setting the direction - not the details. You define your business priorities, and Elevate takes care of the execution.
This means selecting the exposure strategy that best matches your objectives - whether you're aiming to increase conversion rates, drive higher revenue, or optimize for profitability. These strategies can be applied per market in the Business area of the Elevate application, giving you the flexibility to adapt across regions or assortments.
Exposure strategies define how products are ranked and displayed. Each product is assigned a dynamic strategy score based on your selected objective and its real-time performance. This score is continuously recalculated as new behavioural and sales data comes in—ensuring that the products best aligned with your goals are prioritized automatically.
Elevate combines your selected strategy with its built-in product intelligence and advanced algorithms to make ongoing decisions. It continuously analyses signals like clicks, purchases, and availability, and acts on that data instantly. This ensures that every product list is optimized in real time - without manual intervention - balancing performance goals with relevance for each individual shopper.
What you don’t need to manage manually
With agentic merchandising, you don’t need to constantly monitor and adjust product listings to keep them performing. Once you’ve set your business direction, Elevate takes care of the continuous optimization for you.
The system automatically:
Re-ranks products based on real-time behaviour and sales data
Adapts exposure as trends, demand, and availability change
Prioritizes products that best align with your selected goals
Balances performance with relevance for each individual shopper
This means you can move away from manual, time-consuming merchandising tasks and instead focus on higher-level decisions, and fine-tuning the experience to using the editorial merchandising tools.
Agentic vs Editorial merchandising
While Agentic merchandising runs in the background, Editorial merchandising is where you take control for specific, targeted adjustments. It allows you to step in with creative direction when needed. Together, they form a powerful collaboration where AI drives continuous optimization, and merchandisers guide the experience to match campaigns, brand, and business context
Think of agentic merchandising as automation at scale, and editorial merchandising as the creative layer that allows human merchandisers to fine-tune what Elevate displays. Read the full article about Editorial merchandising.
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