The Recommendations report shows how the product recommendations on your site perform, from how often shoppers see and click them to the revenue and profit they drive. You can review results in a summary dashboard or use the table view to break them down by market, algorithm, recommendation ID, or touchpoint. Use it to see which recommendations contribute most and to compare performance across different periods.
- In the Voyado Product Discovery application, go to Experience > Reports > Recommendations.
- Use the filters to choose the period, comparison period, markets, touchpoints, and algorithms you want to review.
The Recommendations report helps you understand how product recommendations perform across the selected scope. It shows recommendation sessions, product clicks, add-to-carts, purchases, conversion rates, and revenue metrics. You can review performance in an overview dashboard or use the table view to break results down by market, algorithm, recommendation ID, or touchpoint.
Date picker
Use the date picker to choose the reporting period. The picker supports preset period types and custom ranges:
| Period type | Description |
|---|---|
| Daily | Select a single day. |
| Weekly | Select a week. |
| Monthly | Select a month. |
| Quarterly | Select a quarter. |
| Yearly | Select a year. |
| Rolling | Select a rolling period, such as the last 7, 14, 30, 90, 180, or 365 days. Rolling periods exclude today. |
| Custom | Select a custom date range. |
The selected date range is shown at the bottom of the picker. Select Apply to update the report.
Compare with
Use Compare with to compare the selected reporting period with another period. Comparison values are shown in the KPI cards and charts as percentage changes.
| Option | Description |
|---|---|
| Previous period | Compares with the period immediately before the selected range, using the same length. For example, if the selected range is seven days, the comparison period is the previous seven days. |
| Same period last year | Compares with the matching period from the previous year. |
| Custom | Lets you select a custom comparison period. |
The picker shows the selected period and the comparison period before you apply the change. Select Apply to update the report.
Report views
The report has two main views:
| View | Description |
|---|---|
| Overview | Shows summary KPIs, a conversion funnel, revenue and profit metrics, and a trend timeline. |
| Tableview | Shows detailed performance data by market, algorithm, recommendation ID, or touchpoint. |
Filters
Use the report filters to adjust the data shown:
| Filter | Description |
|---|---|
| Date range | Select the reporting period. |
| Comparison period | Compare the selected period with the previous period. |
| Markets | Include one or more markets. |
| Touchpoints | Filter by where recommendations were shown. |
| Algorithms | Filter by recommendation algorithm. |
Overview metrics
| Metric | Description |
|---|---|
| Sessions with Recommendations | Number of sessions where recommendations were shown. |
| Sessions with Product Clicks | Number of sessions where users clicked a recommended product. |
| Sessions with Add-to-carts | Number of sessions where an add-to-cart was attributed to recommendations. |
| Sessions with Purchases | Number of sessions where a purchase was attributed to recommendations. |
| Click-Through Rate | Percentage of recommendation sessions that resulted in a product click. |
| Add-to-Cart Rate | Percentage of recommendation sessions that resulted in an add-to-cart. |
| Conversion Rate | Percentage of recommendation sessions that resulted in a purchase. |
| Revenue | Revenue attributed to recommendations. |
| Profit | Profit attributed to recommendations. |
| Average Order Value | Average order value for purchases attributed to recommendations. |
| Revenue Per Session | Revenue attributed to recommendations divided by recommendation sessions. |
Conversion funnel
The conversion funnel shows how sessions move through each stage:
- Sessions with Recommendations
- Sessions with Product Clicks
- Sessions with Add-to-carts
- Sessions with Purchases
You can view the funnel as Relative or Absolute values. The funnel also shows stage-to-stage rates, such as click-through rate, product-clicks-to-add-to-cart rate, and add-to-cart-to-purchase rate.
Trend timeline
The trend timeline shows how selected metrics develop over time for a selected market. You can switch between activity, conversion, and revenue metrics, including sessions, clicks, add-to-carts, purchases, CTR, ATCR, CR, revenue, profit, AOV, and RPS.
Table view
Use Tableview to analyze recommendation performance in more detail. You can group the table by:
- Markets
- Algorithms
- Recommendation ID
- Touchpoint
You can also choose a secondary breakdown and adjust which columns are shown. The same metrics from the overview can be shown in the tableview.
Attribution
When a user purchases a product, the product discovery engine credits the recommendation that first led to a click on that product during the same session.
- If the user clicks the same product in multiple recommendation lists, only the first list receives credit.
- If the first click on a purchased product comes from a search result, no recommendation receives purchase credit.
Read more in the FAQ: Recommendation report.