The Editorial merchandising capabilities in Elevate are the hands-on tools to craft product stories, highlight campaigns, and tailor shopping experiences - beyond the algorithmic and automatic optimization configured in Agentic merchandising. Editorial merchandising is where the human touch comes in, it allows you to highlight specific products or collections, adjust product visibility for better performance or align with new business priorities.
These are some of the capabilities you can use for full creative control for specific, targeted adjustments:
Page merchandising with drag-and-drop simplicity
Add, remove and hide product and recommendation lists per page. On the Category & Landing pages tab, a merchandiser can override the settings on individual pages. Pages are listed per market in the selected locale.
Multimarket publishing
Publish selected content and settings, from one or more pages, to all pages with the same page ID across multiple markets. Read more about multimarket publishing.
Customizable product sets and slices
You can create product campaigns and curated collections by overriding automatic product rankings on category or landing pages. Slices let you group, filter, and present products in a highly controlled way - tailored by market, season, or customer segment. Each slice is built around a product set: a named group of products that defines its content. Products within the slice are ranked by Elevate relevance by default, but you can pin specific products to lock them into position.
Pinning
Fix selected products in specific positions within a listing. This is ideal when showcasing limited-edition items, spotlighting new arrivals, or maintaining a consistent branded layout. Read more about Pinning.
Boost & Bury
Temporarily promote or demote products to fine-tune relevance. Boost high-margin or seasonal items to the top, or bury out-of-stock items without removing them entirely.
Actionable Insights
Access real-time data to make informed adjustments. See how your changes affect exposure and performance, and decide whether to adjust promotions, tweak categories, add synonyms or adapt your campaign strategy.
A complement to Agentic merchandising
Editorial merchandising doesn’t replace Agentic merchandising - it complements it, letting you take control to tell your brand story or to run a targeted campaign.
While the strategic, agentic setup handles the heavy lifting and scales automatically across your site, the editorial tools let you refine and elevate the experience.
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